The Perfect Length For All Your Social Media.

I’m always trying to stay on top of all the social media apps and trends. The moment I think I’ve got one nailed down, another more popular platform comes around and it’s back to square one. While that will never change, there remains one important similarity amongst all of them– length matters.

Twitter, for instance, limits you to 160 characters. That’s characters, not words mind you (spaces count too). Although that might seem limiting, it’s actually quite smart. When you have one shot to get your message across, you want to make it matter. So then you choose your words more carefully succinctly. If you’re at all like me, a simple tweet is the painstaking result of 5 revisions.

And that’s just Twitter.

So how long should your social media post be? Thanks to the guys and gals over at Buffer, we just might have an answer. They, with the help of SumAll, put together this beautifully crafted infographic and it’s fantastic.

 

 

I’m always interested to hear your feedback. Do these numbers seem right to you? Have you experimented with different lengths. Fill me in and leave a comment.